Motherlove ® Herbal Company Introduces Goat's Rue Vegetarian Capsules and a NEW Lactation Pack for Breastfeeding Mothers

LaPorte, Colo. (September, 2005) — - Now breastfeeding mothers can enjoy the benefits of Goat's Rue as a liquid concentrate in a convenient capsule with Motherlove Herbal Company's new Goat's Rue Vegetarian Capsules, http://www.motherlove.com/product_goats_rue_veg.php. Breast milk is a complete nutritional source that cannot be adequately replaced by any other food, including infant formula. It is the best choice for a child's optimal health and development. In celebration of its 15th anniversary, Motherlove Herbal Company is proud to introduce more choices to help women successfully breastfeed. The Goat's Rue Vegetarian Capsules are included in Motherlove's new Lactation Pack, http://www.motherlove.com/product_lactation_pack.php, a smartly packaged selection of breastfeeding products that will help women decide which breastfeeding support product is right for them.

"Motherlove's new Goat's Rue Vegetarian Capsules are a perfect addition to our breastfeeding line," says Kathryn Higgins founder of Motherlove. "Goat's Rue is increasingly popular in the United States as lactation consultants realize its value to help adoptive mothers, and women with polycystic ovarian syndrome (PCOS) or breast reduction surgery to successfully breastfeed."

Motherlove's Goat's Rue Vegetarian Capsules contain a liquid concentrate to help develop mammary tissue in addition to stimulating both the production and flow of milk. In fact, according to David Hoffman in his Holistic Herbal, goat's rue "has been shown to increase milk output by up to 50 percent in some cases." The suggested retail price for Motherlove's Goat's Rue Vegetarian Capsules is $24.95 for 60 capsules. The Goat's Rue Vegetarian Capsules join Motherlove's bestselling More Milk Plus Vegetarian Capsules, http://www.motherlove.com/product_more_milk_plus_veg.php, also a liquid concentrate, as the most effective and convenient breastfeeding support products available today.

Motherlove's new Lactation Pack joins its popular trio of care packs, http://www.motherlove.com/products_gifts.php. It contains 1/2 oz. More Milk Plus Liquid Extract, 1/2 oz. Goat's Rue Liquid Extract and samples sizes of the More Milk Plus and Goat's Rue Vegetarian Capsules, 1/4 oz. Nipple Cream, and a 1/4 oz. Diaper Rash Relief. It has a suggested retail price of $21.95.

The benefits of breastfeeding have long been recognized as a major contributor to the overall health of both mother and baby. Lactation consultants, the American Academy of Pediatrics, the World Health Organization and many other experts encourage women to breastfeed for one year or longer. As study after study reveals, breast milk provides the best infant nutrition, protects against infection and supports brain and immune system development. It also has many benefits for mothers' health and wellbeing. Learn more about the benefits of breastfeeding and breast milk at Motherlove Herbal Company's FAQ page, www.motherlove.com/faq_whybreastfeed.php.

Motherlove celebrated World Breastfeeding Week, August 1 - 7, in partnership with La Leche League International (LLLI.) where the company as a gold-level sponsor in the 2005 La Leche League USA World Breastfeeding Week, www.lllusa.org/lllusa/sponsors.html. This event promoted awareness on the benefits of breastfeeding and provides education and training. The weeklong celebration carried into the entire month of August and September where Motherlove is also donating to breastfeeding awareness events nationwide.

Motherlove is also celebrating its 15th anniversary with the launch of the Nurturing Life Foundation, www.motherlove.com/nurturinglifefoundation.php, Motherlove's gift back to mothers everywhere. The Nurturing Life Foundation is donating a portion of the company's after-tax profits to promote breastfeeding awareness and support mothers-in-need nationwide. It is also providing scholarships to the Breastfeeding Peer Counselor (BPC) Program, an LLLI program.

The key to Motherlove's success is its uncompromised quality and commitment as an educational resource on breastfeeding and natural personal care during pregnancy and beyond. "15 years ago, there were no products available to address the specific concerns of pregnancy and breastfeeding that were truly pure and organic," says Kathryn Higgins, founder of Motherlove. All of Motherlove's products are made using certified organic herbs without any synthetic ingredients whatsoever -- there are no petroleum-based ingredients (such as mineral oil), artificial fragrances, dyes or preservatives (such as methyl and propyl paraben) that are commonly found in body care products. All of Motherlove's products are designed to provide safe, holistic alternatives for mothers who are concerned about what they use during their pregnancies, while breastfeeding and on baby's delicate skin.

In 2005, Motherlove Herbal Company expanded its educational efforts with the launch of the Nurturing Life newsletter. The quarterly newsletter will provide accurate and up-to-date information on a variety of topics important to pregnancy and breastfeeding. Every issue will feature an "Herb of the Quarter," which will offer an in-depth look at the herb. Consumers can receive the newsletter via email by subscribing online at www.motherlove.com/newsletter.php.

The entire Motherlove line, including the new Goat's Rue Vegetarian Capsules, new Lactation Pack and More Milk Plus Vegetarian Capsules can be purchased via the company's website, www.motherlove.com or by calling 888-209-8321. The website also features a convenient store locator for finding the nearest Motherlove retail outlet. Retail locations include natural foods stores and pharmacies, maternity and breastfeeding boutiques, hospitals and spas nationwide.

Based in Laporte, Colo., Motherlove Herbal Company was conceived by nationally recognized herbalist and author Kathryn Higgins. Through Motherlove, the journey of childbirth is supported by Nature's healing herbs. Motherlove is dedicated to crafting the finest quality, safe and effective products for pregnancy, breastfeeding and babies, while supporting the sustainable practice of growing and gathering herbs with integrity and reverence for our planet.