Motherlove ® Herbal Company celebrates World Breastfeeding Week and Breastfeeding Awareness Month

LaPorte, Colo. (August 1, 2006) — Breast milk has long been recognized as the best first food for babies, yet breastfeeding has its challenges - emotional, biological and social. Motherlove Herbal Company, www.motherlove.com, makers of the popular More Milk Plus and Goat's Rue liquid herbal extract and capsules supports a woman's choice to breastfeed with its line of convenient, gentle yet effective herbal products, a comprehensive educational web site, dedicated customer service and the Nurturing Life Foundation. Motherlove is proud to be a gold-level sponsor of World Breastfeeding Week, August 1 - 7, in partnership with La Leche League International, www.lllusa.org/wbw.

"There are more challenges to breastfeeding today than ever before," says Kathryn Higgins, founder and president of Motherlove. "20 years ago, there were no products available to address the specific concerns of pregnancy and breastfeeding that were organic and didn't use synthetic or petroleum-based ingredients, artificial fragrances, dyes or preservatives, so I created Motherlove to fill that need. Today the increased stress, toxins in our environment and pressures on working mothers have created more challenges, and Motherlove is continuing to provide access to the education and natural support needed for today's breastfeeding mother."

The benefits of breastfeeding have long been recognized as a major contributor to the overall health of both mother and baby. Lactation consultants, the American Academy of Pediatrics, the World Health Organization and more recently the U.S. Food and Drug Administration, www.fda.gov/FDAC/features/895_brstfeed.html and U.S. Department of Health and Social Services, www.4woman.gov/breastfeeding/index.cfm?page=home encourage women to breastfeed for six months to one year or longer. As studies reveal, breast milk provides the best infant nutrition resulting in lower rates of hospital admissions, ear infections, diarrhea, rashes, allergies, pneumonia, obesity and other medical problems such as Type 2 Diabetes and gluten intolerance. Breastfeeding also has many benefits for mothers' health and wellbeing, including a decreased risk for breast and ovarian cancer. More benefits of breastfeeding are available at Motherlove's FAQ page, www.motherlove.com/faq_whybreastfeed

In 2005, Motherlove is celebrated its 15th anniversary with the launch of the Nurturing Life Foundation (NLF), www.nurturinglifefoundation.org, which donates a portion of every Motherlove purchase to promote breastfeeding awareness and support mothers-in-need nationwide.

The entire Motherlove line can be purchased at retail locations and hospitals nationwide, via the company's website, www.motherlove.com or by calling 888-209-8321.

Based in Laporte, Colo., Motherlove Herbal Company was conceived by nationally recognized herbalist and author Kathryn Higgins. Through Motherlove, the journey of childbirth is supported by Nature's healing herbs. Motherlove is dedicated to crafting the finest quality, safe and effective products for pregnancy, breastfeeding and babies, while supporting the sustainable practice of growing and gathering herbs with integrity and reverence for our planet.